6

Questionnaire:
do you purchase a card that reflects you or the receiver? you/ Receiver
would you purchase a birthday card for a mate down the pub? yes/ no




I have selected guys 18- 35 pub goers who might not usually purchase a birthday card for there friends. i have been researching alcohol averts that are aimed at men. after conducting a survey to gain some primary research i discovered that men 18- 35 would only really buy his friend a beer in the pub as apposed to carrying a large card that would get damaged if he had to carry it around all night.





this WKD advertisement as was produced in order to sell WKD to men. Previously it had been marketed towards women.







the Guinness ads like this have made Guinness a hit again across the world. the previous television ads directed by Jonathan Glazer increased sales of Guinness outside of Ireland by 40% because of the impressive and memerable creations.






according to the questionnaire most men aged between 18-35 are more likely to buy a beer for there mate down the pub rather then give him a card. Or if he meets his friend outside of the pub maybe give him a fiver and tell him to buy himself a beer. Why not merge the two options and create a card to has a "beer token" attached? Often people feel that a book voucher of a certain value is a much better gift then the equivalent cash because it shows more thought has gone into the gift.










I created these 12 cards and each card represents a different beer or cider that the receiver might drink. for example i like to drink Guinness so my friends might buy me a Guinness themed card with a voucher attached so that i can purchase myself a pint of "the black stuff".






Evaluation of my Cards:
I am fairly happy with these final cards however i do feel that if more time was spent perfecting the graphic elements on some of the front covers it would look far more professional. My work would have improved still if i had managed to research the market in which my cards are intended to be placed. In future projects i will collect a greater knowledge of the market and evidence this in my research file or PPRD folder/ sketch book.

5

Most of the day was spend brain storming and trying to find a target audience, a target audience must be thought of before design begins because in a real life work situation that would be the case. I am not a big card buyer unless it is mothers day or my mothers or grandmothers birthday. i would very rarely purchase a card for my friends for semi-irrelevant occasions such as: thank you card, birthday, Easter etc.

4

My printed outcome was said to be too busy, and perhaps i need to remove the desktop and spread the web browser over the whole of the A3 area. The pop up idea is still affective so it was suggested that i move it to the center of the screen so that all of the information is taken in by the viewer. Its simplicity helps the viewer understand that it is anti gambling although it uses the websites colour and obnoxious pop ups it has an adbusters style reversal.










After looking at certain campaigns that gambling sites produce in order to get everday people to use the sites, i decided to lay out my poster in landscape so it would look more like a computer screen so the viewer could relate to it as something they might have seen before. the viewer should think the opposite to the original context and be influenced to not gamble rather then to gamble.
the above poster design was short and sharp so that the viewer can take in the information at a glance, however the information is far to minimal. "the house always wins" is not explicit enough, the viewer is aware that the house always wins but is not aware why this is a bad thing? this poster does not have enough context.














My final photography based poster is far more explicit. "A picture speaks a thousand words" no better quote to describe the transformation that has occurred in this final design. the second poster had copy that made a statement. but this left the viewer to use there imagination for example "why does the house always win?" and "so what if it does?" would the viewer instinctively go to the negative side of the house always winning? i think this final design shows very clearly a gambler who is down on his luck and the copy merely backs up what the image has already said. the image says "this could happen to you!" and the copy says "because of gambling"

3

Adbusters on many occasions in the early 21st Century flipped an ad campaign, changing either the text to convey a new message or change the image so that the text takes on a whole new meaning. A good example of this was the Mc Donald's anti ad. I think essentially my poster will be an anti advertising advertisement. Rather then tell the observer what to think or what to do its aim is to inform the observer and prompt them to look again, think again.

"You'd be jumpy, too, if the McLibel Two were on your case. The famous British trial is now the longest running civil case in the country's history. Dave Morris and Helen Steel were charged in 1990 by the restaurant chain for distributing a pamphlet McDonald's claimed was full of "lies" - accusing McDonald's of union breaking, environmental crimes, animal abuse and exploitation of children. It's quite an accomplished bit of counter-propaganda."

2

(Learning outcome 1)

"Choose a social issue that in your opinion has been over looked and needs addressing."

Have chosen to create an A3 poster challenging the governments decision to allow an endless bombardment of advertisements depicting gambling, specifically online gaming sites. I have began brain storming and have so far come up with a lot of statistics relating to just how many people in the U.K. have a gambling addiction and how much the average debt of a gambler is. These results have joined up with one of my earlier thoughts of reflecting the current economic crisis because a person in debt is a person in great need!

"It is within the power of writers and artists to do much more: to defeat the lie!"

"Today is our big moment in court. Ever since the first issue of Adbusters was published seventeen years ago we've been fighting to break the corporate monopoly on access to the airwaves. After countless delays, and over $100,000 spent on legal fees, we've arrived at a critical juncture in the case. At issue is our freedom of speech on the most powerful social communications medium of our time, television."

"Gambling Commission publishes statistics on participation in remote gambling"

"Key findings include:

• In 2006 nearly 8% of adults said they took part in at least one form of remote gambling, including the National Lottery, in the previous month. This falls to under 6% if those only gambling on the National Lottery are excluded. The remaining 92% of respondents said they had not participated in any form of remote gambling.
• The National Lottery is the main activity for remote gambling, with over 5% of respondents saying they had gambled remotely on the Lottery in the previous month, which is around two and half times the next most popular activities of on line poker and remote betting (horses, football etc).
• Those participating are more likely to be male than female and aged 18-34.
• Remote gambling via a computer, laptop or handheld device was most popular (5.2% of all adult respondents gambling this way in the previous month), followed by gambling via mobile phone (2.2%) and interactive/digital TV (1.7%).

According to the Office for National Statistics, the number of UK households with internet access has risen from 39 per cent in 2001 to an estimated 57 per cent in April 2006 and UK businesses reported a fivefold increase in the value of internet sales between 2001 and 2005."

"Gambling Debt in the UK"

"At the extreme end of the scale problem gambling can lead to severe debt, bankruptcy and even attempted suicides when an individual sees no way back from their debt."

"The following points can help tackle debt and control excessive gambling:

• Stop gambling when addressing your debt problems
• Take responsibility for your gambling and debt
• Share your problems with someone you trust and could support you
• Ask someone you trust to look after your bank cards for a period of time
• If necessary destroy your credit card"

Adbusters research will help me create an anti ad campaign and the gambling statistics and advice will inform my poster and hopefully warn the viewer of the hazards of gambling or give helpful advice to a gambler that is already in debt.

1

9am - 2pm

Had an initial meeting with Kit Sally and Neil regarding PPRD 2.

Competition Briefs: we are required to undertake at least 1 competition brief in this year but it is recommended that we each take on more then one competition brief so as to gain more exposure and possible job offers.

Self Initiated/ Live briefs: people who ask for a student to design something for them are often after something for nothing, it is recommended that if your design is selected you should ask for some money because you own the copy write to your design and if it is used 1000's of times you could be entitled to money.
When showing a finished deign always put it into context, e.g. if you have a T-shirt design print your design onto a T-shirt so that the client knows what the finished product will look like.