Wednesday 8 October 2008

3



Adbusters on many occasions in the early 21st Century flipped an ad campaign, changing either the text to convey a new message or change the image so that the text takes on a whole new meaning. A good example of this was the Mc Donald's anti ad. I think essentially my poster will be an anti advertising advertisement. Rather then tell the observer what to think or what to do its aim is to inform the observer and prompt them to look again, think again.

"You'd be jumpy, too, if the McLibel Two were on your case. The famous British trial is now the longest running civil case in the country's history. Dave Morris and Helen Steel were charged in 1990 by the restaurant chain for distributing a pamphlet McDonald's claimed was full of "lies" - accusing McDonald's of union breaking, environmental crimes, animal abuse and exploitation of children. It's quite an accomplished bit of counter-propaganda."


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