4

My printed outcome was said to be too busy, and perhaps i need to remove the desktop and spread the web browser over the whole of the A3 area. The pop up idea is still affective so it was suggested that i move it to the center of the screen so that all of the information is taken in by the viewer. Its simplicity helps the viewer understand that it is anti gambling although it uses the websites colour and obnoxious pop ups it has an adbusters style reversal.










After looking at certain campaigns that gambling sites produce in order to get everday people to use the sites, i decided to lay out my poster in landscape so it would look more like a computer screen so the viewer could relate to it as something they might have seen before. the viewer should think the opposite to the original context and be influenced to not gamble rather then to gamble.
the above poster design was short and sharp so that the viewer can take in the information at a glance, however the information is far to minimal. "the house always wins" is not explicit enough, the viewer is aware that the house always wins but is not aware why this is a bad thing? this poster does not have enough context.














My final photography based poster is far more explicit. "A picture speaks a thousand words" no better quote to describe the transformation that has occurred in this final design. the second poster had copy that made a statement. but this left the viewer to use there imagination for example "why does the house always win?" and "so what if it does?" would the viewer instinctively go to the negative side of the house always winning? i think this final design shows very clearly a gambler who is down on his luck and the copy merely backs up what the image has already said. the image says "this could happen to you!" and the copy says "because of gambling"