Wednesday, 25 February 2009

Faber& Faber (live brief)

In a team of three again we have entered into a live brief competition but this time the examining body is D&AD! this is a huge opportunity to get your name out there in the graphic design world. D&AD is a massively respected organisation so to win this would be great for positive exposure and a way into getting an interview for a job or possibly some freelance work.

This was typed onto orange layout paper, it creates an interesting effect because bleed does not occur nearly as much as with more pour us papers.

A quick chat to visiting lecturer Hayley and the team had decided to simplify our thinking and remember that the person buying this book probably doesn't care too much about the design and care more about owning the words written inside. We had a look at how we could link the designs to what the books are to make them more of a special thing to have and own. We looked at the layouts of screenplays themselves and how they are written. One distinguishing feature that all script books had in common where that they had been typed on a typewriter, so this is where are experimentation began. These are one off prints and to reflect this we have used a typewriter because it is far more precious and rare because as close as you might get to recreating the same page many times it could never happen.

This was typed onto normal printer paper and the bleed we felt was very nice and gave the individual aesthetic that we where looking for.

using a typewriter you have a choice of two colours that we felt was also important to the simplicity of the book cover and made us perhaps consider more what we where typing and how we used the colours.

We used thick cotton print paper and liked the bleed that happened with the red ink and think that the black lettering looks unique with the different pressures and missing solid colour gaps.

We continued thinking along the lines of one offs, print and old limited yet satisfying techniques.
We decided to use type blocks but in a slightly more experimental manor. The type is obviously backwards but a quick image flip horizontal in photoshop will fix that.

We began to build entire patterns with the blocks face down. this was to represent the checkered patterns that New York cabs had in the days of "Taxi Driver"

A yellow background gives this a more taxi style.

This is an example of how the text looks when it has been flipped horizontally.

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